The Work
We craft custom media strategies that drive measurable growth across industries. Eight published case studies below, organized by the six Impacts: the business outcomes we are hired to move.
Working With Brands Large & Small
Case Studies
Result 2.847 vs 1.735 units sold per 1,000 residents, a 64% sales lift where streaming was added.
Read the full storyResult 83 million Q3 household impressions for Copper Fit, a 14% weekly Amazon brand lift, and 29% retail sales growth.
Read the full storyResult Razor revenue up 59% under a $5 CPM. DermTech search interest up 57% with cost per lead down 30%.
Read the full storyResult Razor Walmart sales up 40% in week one. Zevo retail sales up 60%. iFLO revenue up 75% month over month.
Read the full storyResult Amazon’s #1 searched pet odor brand, expanded from one product to three SKUs, competing directly with Febreze.
Read the full storyResult TIDL sales up 342% with Amazon up 400% in three months. Zevo hit a top-5 category spot. Pooph sales up 29%.
Read the full storyResult Razor revenue up 59% in four weeks. AirFort transactions up 71%. Flipeez hit 12.5M impressions at a $1.24 CPM.
Read the full storyResult The #1 sealing solution brand, an 8:1 return on ad spend, and a product family that grew to six and beyond.
Read the full storyIn Their Own Words
When it comes to DRTV, Diray is best in class! Their breadth of knowledge and experience in the space has allowed us to successfully launch multiple direct to consumer and retail drive campaigns. They are expert at maximizing reach and efficiency.
Anne Marie MullenVice President of Marketing, ideavillage Products Corp, Copper FitDiray Media is simply BEST IN CLASS! They truly care about making your campaign a success. From product test to launch and roll out, Diray Media fantastic team was there to guide us through each phase of our campaign. If you are considering launching a short form direct response commercial, Diray Media is the ONLY way to go!
Phil SwiftPresident, Swift Response (Flex Seal)I've been working with Diray Media for decades. During that time, they have consistently launched new brands and exceeded every goal we set. We work with them not only because of their expertise & professionalism, but because they are partners in every sense of the word.
Andy KubaniCEO, ideavillage Products Corp, Church & Dwight FlawlessIf you're seeking advertising success, Diray delivers! Our TV campaign last year was my company's first foray back into TV advertising in the past 10 years. With Diray as our partner, success was achieved without ever having to feel lost or out of control. Whether you are an experienced marketer looking for a top tier media agency partner, or a first timer looking for stewardship and education, I highly recommend you consider partnering with Diray!
Ali KermaniVP Marketing, Razor USADiray Media helped us effectively strategize, manage, and measure our year-end fundraising campaigns on paid social. They were able to deliver on our rather complex custom reporting requirements and uncover actionable creative and audience learnings that we've applied to future strategies.
Kristin LawsonSenior Advisor, Digital Marketing, Save the ChildrenKidfinity is thrilled to be partnering with Diray Media and after just the first round of testing, we've seen amazing results for RUKUSfx through their integrated approach in TV and digital. Diray has continuously provided the utmost attention and expertise to our business.
Lisa WhitakerFounder & Co-President, Kidfinity RUKUSfxFrom the very beginning of our partnership, Diray Media has shown a deep understanding of our needs and goals and has worked tirelessly to develop and execute effective media strategies that have helped us reach and engage our target audience. They have consistently gone above and beyond to ensure that our campaigns are successful and have provided valuable insights and recommendations that have contributed to our growth and success!
Melody FriedaSenior Director of Digital Marketing, DermTechDiray has been a reliable partner for us throughout our go-to-market launch, helping us establish double digit growth at various brick and mortar retail partners and Amazon. Their focus on optimization and attention to detailed demographics has resulted in exponential growth, and we are excited to continue to grow our shelf count and velocity with their proven methods.
Cohin KakarCo-founder, Chief Marketing Officer, TIDL