Concept 07 · Alignment
Concept 07 · Alignment
Performance media, engineered
We buy media everywhere your customer is. The Engine reads every signal daily. Our people move the money while it runs. You get outcomes you can predict.
Signals in
Brand signals
Where the market first meets the brand.
Engagement signals
Where attention becomes consideration.
Commerce signals
Where media meets the register.
Plus market context · seasonality · category trends · four decades of proprietary buying data
Signals converge
One stream, into the Engine · plus search, radio, OOH and more
The Impact Engine
The Engine takes every signal in and scores every media placement against the business outcome it was bought to move. Not impressions delivered. The outcome you chose.
Streaming / CTV
Target outcome · retail sales
Every placement · every day · scored against the outcome you chose
The call
Diray's media buyers and strategists act on the score while the plan runs. Judgment, sharpened by the Engine.
The placement is moving the outcome. Continue or scale the investment.
Working, with headroom. Improve targeting, creative, timing, or allocation.
Underperforming spend moves to a stronger opportunity. The dollar keeps working.
When the score moves, the plan moves.
Outcomes out
Most agencies hand you where media ran and what it cost. Diray hands you the result it was bought for: predicted before the media runs, measured after it does.
The models predict the outcome before the media runs.
Outcomes go back in. The next buy starts smarter.
The offering
Connect TV to retail sell-through at Walmart, Amazon, Kroger, Target.
Turn rising category intent into measured purchase demand.
Land a new product with a scored plan from week one.
Drive share in mature categories, scored against a competitive set.
Plan seasonal and event windows early. Buy them deliberately.
Every dollar scored against the outcome it was bought for.
The ask
One conversation. We will show you how the Engine reads your media.
Start the conversation