TV-First Performance Media

TV reaches everyone.
We turn that reach into results.

Diray Media is a TV-first performance media company. We buy linear TV, streaming, CTV, and retail media to drive revenue, pairing four decades of buying relationships with the Impact Engine: our AI platform that scores every media decision against the business outcome it was bought to move.

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Wilton + SoNo, CT · Est. 1987 The lobby of the Diray Media offices at SoNo 50 in Norwalk, Connecticut
The Diray Media team together at a company event

What We Do

Every screen. One strategy.

Total Video means the whole video landscape works together, priced and measured against the outcome you actually care about. The Impact Engine scores what each screen moved, every day.

01 Linear TV

Immediate, large-scale reach

Reaches broad audiences in real-time, amplifying brand presence during high-impact events and popular programming for maximum awareness.

02 Streaming TV

Precise audience targeting

Connects with targeted audiences, tailoring campaigns for precise engagement, especially during on-demand and binge-worthy content.

03 Online Video

Cost-effective engagement

Reaches targeted audiences with lower costs per view and higher engagement, maximizing budgets for broad impact.

The Impact Engine

The Engine scores the signal. Our people call the move.

The Impact Engine is the platform under every Diray plan. It reads sales, search, traffic, and media data daily, scores what each schedule actually moved, and hands the read to operators who decide what runs next week. No black-box reporting.

  • DAILY

    Every airing and schedule is scored against the outcome it was bought to move: retail velocity, purchase intent, category share.

  • WEEKLY

    The team turns scores into a written call: keep, fix, or reallocate. Plain language a CFO can read, not a dashboard export.

  • ALWAYS

    The Engine runs a baseline next to every read. You will never get a report that assumes media worked.

See how the Engine works

About Us

37+ years of launching and scaling brands.

Diray Media specializes in Total Video, blending linear TV, streaming, and retail media into one plan, scored daily by the Impact Engine against retail velocity, purchase intent, and category share. The proof is in the numbers.

10+ yrs
Average client tenure
$2B+
Sales generated
40% ▼
Lower CPMs

The Work

Seamless campaigns that drive impact across every screen.

Maximizing impact with Total Video strategy: DermTech, Zevo & Razor Case study → Breaking through the noise: Zevo, Tidl, Pooph Case study → Driving growth and brand impact with Flex Seal Case study →

Insights, News & Updates

The latest from Diray.

The End of the Rainbow Isn't Luck — It's Strategy! Read more → Beyond One Day: Celebrating Women Who Continue to Shape the Media Industry Read more → The Media Reset: Why Smart Marketers Are Rewriting the Playbook in 2026 Read more → The Attention Economy Is Evolving. Most Media Strategies Haven't. Read more →
The Diray Media team celebrating together under Diray balloons

Boutique by Design

The people behind the plan. Four decades of buying judgment.

Behind every plan is a team that has priced four media eras, with an average tenure of 9 years and client relationships that run over a decade. Your media is run by operators who answer for it every week, not a dashboard.

Meet the team

Start here

Tell us the outcome you need to move.

Contact us