Performance media, engineered
Diray is a performance media company built on its own technology. We buy media everywhere your customer is and read the signals it throws off. The IMPACTengine scores every placement, every day, against the business outcome it was bought to move. Our people make the call and move the money. The result: outcomes you can predict.
Signals
Brand signals
Engagement signals
Commerce signals
A score for every placement, refreshed daily.
Score
The Engine is proprietary Diray technology: machine learning models custom to your brand and category. It scores every placement against the business outcome it was bought to move, then predicts where the next dollar will have the most impact.
Streaming / CTV
Target outcome · retail sales
Not impressions delivered · the outcome you chose
Move
The score says what is underperforming. Diray's buyers and strategists decide where the money goes. Four decades of publisher relationships mean rate access and premium inventory algorithms cannot unlock. So when the call is made, the money actually moves.
The placement is moving the outcome. Continue or scale the investment.
Working, with headroom. Improve targeting, creative, timing, or allocation.
Underperforming spend moves to a stronger opportunity. The dollar keeps working.
Keep, optimize, reallocate · decided by people, daily
Outcomes
Most agencies hand you where media ran and what it cost. Diray hands you the result it was bought for: predicted before the media runs, measured after it does.
The models predict the outcome before the media runs.
One real read · from the work
Sales lift where streaming layered onto linear. 2.847 vs 1.735 units sold per 1,000 residents, measured at the shelf in matched zip codes.
Then every outcome goes back in, and the next buy starts smarter.
The offering
Every engagement starts with the outcome you need to move. We align the plan behind it. Every offering runs on the same Engine and the same daily scoring.
Connect TV to retail sell-through at Walmart, Amazon, Kroger, Target.
Search and retail signals show demand forming. We buy it before the category reacts.
Land a new product with a scored plan from week one.
Drive share in mature categories, scored against a competitive set.
Book seasonal and event windows early, before the market crowds in.
Every dollar scored against the outcome it was bought for.
The ask
One conversation. We will show you how the Engine reads your media.
Start the conversation