Diray Media

Performance media, engineered

Outcomes,
engineered.

Business outcomes are not luck. Media and market signals go in, models score every placement against the target, underperforming spend moves. Every day.

FIG. 01 MEDIA PLAN, ENGINEERED THE PLAN D30 D60 D90 LIFT DESIRED OUTCOME DIRAY MEDIA · OUTCOME SCHEMATIC SCALE · DAILY REV · WEEKLY ILLUSTRATIVE
Outcome schematic · scored daily

The process

Watch an outcome
get built.

Outcome integrity0%
01 · In
Signals go in
Airings, spend, search, retail movement, seasonality
02 · Engine
Every placement, scored
Daily, against the outcome you hired media to move
03 · Human
Weak spend moves
Keep · fix · reallocate. Machines read; people make the call.
04 · Out
The result, charted
Retail sales · DTC orders · leads, below

The 07:00 read

Scores become moves,
in writing.

Every morning the read lands. When a placement underperforms its score, the spend moves, and the client reads the call instead of inferring it from a chart.

FIG. 02 DECISION RECORD · TUE · 07:12 KEEP FIX REALLOCATE MOVE  OVERNIGHT ROTATIONS → WEEKEND PRIME WHY   SCORED BOTTOM DECILE · 3 CONSECUTIVE WEEKS SPEND  $0 ADDED · SAME BUDGET, BETTER SEATS EFFECT TRACKS IN FIG. 03, BELOW CALLED BY THE BUYING DESK MACHINES READ · PEOPLE MAKE THE CALL DIRAY MEDIA · ILLUSTRATIVE
The move · recorded where the client reads it

The output

What an engineered
outcome looks like.

Every engagement names its outcome up front. Six we engineer, by name:

LaunchSurgeShelfDemandEfficiencyMarket
FIG. 03 RETAIL SALES TARGET UNITS / WK · ILLUSTRATIVE
Outcome 01 · retail sales
FIG. 04 DTC ORDERS TARGET ORDERS / WK · ILLUSTRATIVE
Outcome 02 · DTC orders
FIG. 05 MARKET SHARE US CATEGORY SHARE OF CATEGORY · ILLUSTRATIVE
Outcome 03 · market share

Channel alignment

Every channel.
One instrument.

Linear TVStreaming + CTVYouTubeTikTokMetaCreatorsRetail media+ more

Aligned to one plan, priced by one judgment, scored by one engine. Plus search, radio, OOH and whatever else the outcome needs.

The record

Predictable is
a practice.

Every placement scored, every day. Every dollar judged by the outcome it was bought for. Proof points land after claim review.

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