Homepage concepts.
Seven directions, one canonical story: signals in → the Impact Engine evaluates → experts optimize → business outcomes out. All mobile-friendly, reduced-motion safe, official mark only, conversation-first. Judge each on: does the signature interaction teach, and does it feel like Diray's future?
Round 1 · Jul 16
The Signal
The immersive scroll story. Noise dots organize into the rising signal line under your thumb; the red pen circles the call; the Engine loop draws its week.
Signature: the noise-to-signal morph Concept 02The Read
Light, instrument-like. A full-screen scene counts the clock to 07:00 and the day's read stamps in: every channel, one score, one call, circled in red. Live ticker tape, hover case previews.
Signature: the 07:00 clock scene + ticker tape Concept 03The Deck
The boardroom leave-behind as a website. Full-screen snap slides, oversized numerals, one sentence per screen, the call ticket on slide three.
Signature: snap-scroll slides + the call ticketRound 2 · Jul 17 · engineered-outcomes energy
Engineered Outcomes
The drafting table, told concretely: signals in, every placement scored daily against your outcome, underperforming spend moved, business-outcome charts as the result.
Signature: self-drawing outcome schematics + live build meter New Concept 05The Signal Room
Near-black with a live waveform: five faint channel sines and one bright composite. Scroll brings five scattered channels into phase. Signals in, performance out.
Signature: live waveform + channels lock into phase New Concept 06Vision First
The documentary. Six cinematic statements, one per screen, from “Television found everyone” to “outcomes engineered.” Almost no interface, all narrative.
Signature: film-frame pacing, story before product New Concept 07Alignment
The lead direction, rebuilt on the canonical story: Media in. Business outcomes out. Three signal families, the convergence rail, a concrete Impact Engine with a daily scoring table, keep-optimize-reallocate, outcomes, and the six Impacts.
Signature: the full signals-to-outcomes scroll